Drive the Future

Driving Ohio State Forward. Our Ohio State, Campus Area Bus Service (CABS) works to provide safe, reliable and friendly service to all of our customers. Join our team today! Drive the Future was a hiring campaign gear toward students. The goal was to advertise the starting pay, one of the highest for students on campus, and to showcase CABS in a more modern light. Inspiration for this project came from various sports car ads.

Along with the hiring campaign, CABS rebranded their look from t-shirts to social media graphics.